G.I. Joe is a line of military-themed articulated action figures produced by the toy company Hasbro. In 1982 the G.I. Joe product line of smaller 3 3/4-inch scale figures was introduced. The decision to use a smaller 3 3/4-inch scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and play sets that further expanded the appeal and commercial potential of the line.